
FES Watch U
Client : SONY
AD Agency : HAKUHODO MAGNET
Production : HIGHVISION
Creative Director : Yukihisa Takei
Art Director : Atsushi Umezawa
Photographer : Naoto Hayasaka (Y's C)
Stylist : Masahiro Hiramatsu (Y's C)
Hair & Make-up : SHUTARO (vitamins)
Model : Hideaki Asahina, MAAYA (donna models)
Caligrapher : MAMI
SONYの腕時計「FES Watch U」の公式カタログのデザインと、カリグラファーのMAMIを起用したビジュアルのアートディレクション。
TOKYO MONOCHROMEをテーマに、カバーは参加アーティストたちの文字がタイポグラフィになっていて、そこに3Dの透明な本体が乗っているようなデザイン、バックカバーはラインだけで描かれた本体が世界観を表している。
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